Anna Averkiou invited to be "Goodwill Ambassador" for new UK-Cyprus Enterprise Council

The UK-Cyprus Enterprise Council (“UKCEC”) has invited Anna Averkiou to act as one of its ‘Goodwill Ambassadors’ to promote economic and cultural activity between the UK and Cyprus. 

Established at the end of 2013, UKCEC is an independent, voluntary, apolitical, not-for-profit organisation led by UK Cypriot entrepreneurs, professional people and philanthropists. Anna is one of a number of people from a variety of fields which fit with the Council’s strategic focus. It's main objectives are:
  • To promote bilateral trade between the UK and Cyprus
  • To promote a positive image of Cyprus in the UK (and internationally)
  • To promote inward investment into Cyprus
  • To encourage the development of cross-border networks of UK and Cypriot entrepreneurs and businesses
  • To support cultural and related initiatives aimed at enhancing Cyprus’s standing in the UK (and internationally)
  • To support philanthropic initiatives linked to the Council’s business and cultural activities
  • To spearhead strategic events and initiatives designed to support the Councils’ promotional work
  • To collaborate with the UK and Cyprus Governments and other UK- and Cyprus-based strategic bodies, including the broader UK Cypriot community, in order to facilitate the Council’s promotional work in the UK
The Cyprus Chamber of Commerce and Industry, the Cyprus Investment Promotion Agency, the Cyprus Tourism Organisation and the Cyprus Stock Exchange have been named as the Council’s strategic partners, alongside EPISTEME – The Association of British Cypriot Professionals.

Mr Anastasios (Tasso) Paul Leventis, Chairman of the A G Leventis Foundation and a Director of the Leventis Group of International Companies, has been added as an ‘Honorary Patron’, in addition to founding patrons Sir Stelios Haji-Ioannou, Sir Christopher Pissarides and HE the Cyprus High Commissioner to the UK, Mr Euripides Evriviades.

The Council’s website and lUKCEClogoogo, was built by FBRH Consultants Ltd. The logo, created by M & C Saatchi, shows the fruits of the Cypriot olive tree and the British oak, and symbolises growing together through partnership and bilateral trade.

Several strategic events are currently being planned including a launch event with strategic partners in London, a ‘Goodwill Ambassadors’ networking reception, ‘Focus on Tourism ‘and ‘Focus on Energy’ events, an ‘Investment Opportunities Forum’ and an Honorary Patrons’ reception.

Peter Droussiotis, Chairman of the Board, said: “I am delighted with the progress we have been able to make in a short time in order to shape and position the Council as the foremost body of UK-based entrepreneurs, professional, academic and business people for the promotion of partnerships and bilateral trade between the UK and Cyprus.
“I am also inspired by the calibre of the people we have secured as ‘Goodwill Ambassadors’ which means that we now have a very powerful network of high-profile people which will underpin our work and enhance the Council’s effectiveness, influence and prestige in this vitally important country.
“Our website will be our window to the world but we hope that it will, over time, also become an interactive tool which will enable UK and Cypriot businesses and entrepreneurs to share knowledge and information and to explore commercial alliances, bilateral trade and investment opportunities in both countries.”

Stelio Stefanou OBE, Vice-Chairman of the Board, added: “Since the Council’s formation we have initiated a dialogue with a wide range of influential people in relation to areas such as oil & gas, tourism and culture and education which we see as key sectors for development and in which we will, therefore, develop links and connections.
“We have already detected that some interest is being shown in inward investment related to oil and gas. This is a good start but we will work with our partners, our network of ambassadors and other influential people in order to further develop other sectors such as tourism, education, services, the Arts and real estate. 
“Cyprus is going through difficult times and at such times it is important that we do all we can to help, however small or large.”